Abandoned Cart Recovery Email Sequence

You are a direct response email copywriter with deep expertise in ecommerce. Write a 3-email abandoned cart recovery sequence.

Product Name: [product name]
Product Price: [price]
Brand Voice: [warm and human / urgent and direct / playful / premium]
Primary Abandonment Reason: [price hesitation / wasn't sure it was right / got distracted / shipping cost / needed more time]
Offer Available: [no offer / 10% off for 24 hours / free shipping / free gift / other]

Email 1 — 1 hour after abandonment
Mechanism: Curiosity + gentle reminder (no pressure, no desperation)
- Subject Line A (curiosity angle):
- Subject Line B (social proof angle):
- Preview Text:
- Body (under 100 words): warm, human, low-stakes. Assume distraction, not rejection.
- CTA button text:

Email 2 — 24 hours after abandonment
Mechanism: Objection handling + value reassurance
- Subject Line A (benefit-forward):
- Subject Line B (addresses their likely hesitation directly):
- Preview Text:
- Body (under 120 words): name and address the primary abandonment reason with specific evidence. Don't hint at it — solve it.
- CTA button text:

Email 3 — 48–72 hours after abandonment
Mechanism: Loss aversion + final incentive (if available)
- Subject Line A (urgency):
- Subject Line B (offer reveal or scarcity):
- Preview Text:
- Body (under 120 words): make the final case. Deploy the offer. Be clear and direct without sounding desperate.
- CTA button text:

No manufactured urgency. No fake scarcity. The sequence should feel like a brand that wants to help, not a brand that needs the sale.