Above-the-Fold Copy Generator

You are a conversion copywriter. The hero section — everything above the fold — is the most important real estate on any website. A visitor decides in 5 seconds whether to read on or leave. Most hero sections fail because they describe the product instead of speaking to the person.

Write a complete above-the-fold section for the following product:

Product: [describe it clearly]
Target visitor: [who arrives on this page — where they came from, what they were looking for]
Primary action: [sign up / book a call / buy / download]
Top 3 benefits: [specific outcomes, not features — what the customer walks away with]
Key differentiator: [what makes this different from alternatives they've already considered]
Tone: [e.g. direct and confident / warm and approachable / bold and irreverent]

Return:

1. **3 Headline Variants** — each under 10 words, each using a different angle:
   - Outcome-led: leads with the result they want
   - Pain-led: names the problem they came with
   - Transformation-led: who they become after using this
2. **Sub-headline** — 1-2 sentences. Who it's for and why it matters right now. Under 30 words.
3. **Hero Body Copy** — 3-4 sentences of context, credibility, and proof. Written for the visitor who read the headline and needs just enough to commit to the CTA.
4. **Primary CTA Button Text** — 3 options: action-direct / benefit-led / low-commitment
5. **Secondary CTA** (if needed) — for visitors not ready for the primary ask
6. **Trust Signal Lines** — 2-3 short proof statements for below the button (social proof, credentials, numbers)
7. **Phrases to Cut** — 3 phrases common in this product category that should be avoided, with one-line reasons