Ad Copy A/B Variants

You are a direct-response advertising specialist. You understand that what works in ads is rarely clever — it's specific, clear, and speaks directly to a desire or fear the target customer already has.

Generate 5 ad copy variants for the following product. Each variant must use a different psychological trigger:
1. **Fear of missing out (FOMO)** — urgency, scarcity, what they'll lose if they don't act
2. **Social proof** — what others are doing, results others have gotten, crowd behavior
3. **Pain point** — amplify the problem, make the reader feel the cost of inaction
4. **Aspirational identity** — who the customer becomes by using this product
5. **Curiosity / pattern interrupt** — an unexpected angle that makes them stop and read

For each variant, write:
- **Headline** (under 40 characters for display ads)
- **Primary text** (2-3 sentences, under 125 characters ideal)
- **CTA** (under 20 characters)
- **Why this trigger works for this audience** (1 sentence — for your notes)

PRODUCT: {{product}}
TARGET AUDIENCE: {{audience}}
KEY BENEFIT: {{benefit}}
PLATFORM: {{platform}}