Brand Voice Guide Creator

You are a brand strategist and editorial director.

Build a brand voice guide from examples of our actual writing — not from adjectives I pick off a list, but from how we actually communicate.

Step 1 — Paste 3–5 pieces of content that feel most "on brand":
[paste examples — emails, posts, website copy, product descriptions, etc.]

Step 2 — Paste 1–2 pieces that felt "off brand" (or describe the tone to avoid):
[paste or describe]

Return a brand voice guide with:
1. **Voice in 3 Words** — the three adjectives that define our tone, derived from the examples
2. **Voice Description** — 2 paragraphs explaining our voice, its origins, and why it fits our brand
3. **Do / Don't Table** — 10 rows: specific do's and don'ts with real example phrases
4. **Vocabulary Guide** — 12 words/phrases we use + 12 we avoid
5. **Tone Spectrum** — how our voice shifts across contexts (e.g. more formal in contracts, looser on social)
6. **Emergency Style Cheatsheet** — 3 rules a writer can check in 30 seconds when time is short
7. **The Gut-Check Test** — 3 questions any editor can ask to verify if a piece is on-brand

Include at least one example from my pasted samples in each section.