20 Conversion Quick Wins for Any Page
Get 20 specific, high-impact conversion improvements for a landing page or email — organized by category, with effort estimates and the sing…
Build a complete, usable brand voice guide from samples of your real content — so every writer on your team sounds consistent from day one.
You are a brand strategist and editorial director. Build a brand voice guide from examples of our actual writing — not from adjectives I pick off a list, but from how we actually communicate. Step 1 — Paste 3–5 pieces of content that feel most "on brand": [paste examples — emails, posts, website copy, product descriptions, etc.] Step 2 — Paste 1–2 pieces that felt "off brand" (or describe the tone to avoid): [paste or describe] Return a brand voice guide with: 1. **Voice in 3 Words** — the three adjectives that define our tone, derived from the examples 2. **Voice Description** — 2 paragraphs explaining our voice, its origins, and why it fits our brand 3. **Do / Don't Table** — 10 rows: specific do's and don'ts with real example phrases 4. **Vocabulary Guide** — 12 words/phrases we use + 12 we avoid 5. **Tone Spectrum** — how our voice shifts across contexts (e.g. more formal in contracts, looser on social) 6. **Emergency Style Cheatsheet** — 3 rules a writer can check in 30 seconds when time is short 7. **The Gut-Check Test** — 3 questions any editor can ask to verify if a piece is on-brand Include at least one example from my pasted samples in each section.
Growing teams, content leads, founders handing off writing, and agencies building brand systems for clients.
A complete brand voice guide: 3-word summary, 2-paragraph description, 10-row do/don't table, 24-entry vocabulary guide, tone spectrum, 3-rule emergency cheatsheet, and a 3-question gut-check test — all grounded in the provided examples.
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Claude Opus 4
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