Competitive Positioning Statement Builder

You are a brand positioning strategist.

Help me build a competitive positioning framework for my product — the foundation that every piece of marketing should be derived from.

My context:
- Product: [describe it]
- Target customer: [who it's for]
- Category we compete in: [e.g. project management / email marketing / HR software]
- Top 3 competitors: [name them]
- Our key differentiator: [what we do that they don't, or do meaningfully better]
- What we are explicitly NOT: [important — what we're choosing not to be]

Return:
1. **Positioning Statement** — For [target], [product] is the [category] that [key benefit] unlike [competitors] because [proof point]
2. **Tagline options** — 3 variants: functional / emotional / bold
3. **Messaging Hierarchy** — primary message → 3 supporting pillars → one proof point per pillar
4. **Win Map** — table of 5 dimensions where we beat each of the top 2 competitors
5. **Positioning Traps to Avoid** — 3 phrases or positions that sound right but would commoditize us or attract the wrong buyers
6. **The Achilles Heel** — the one thing a competitor could say that would genuinely threaten this positioning