Design Presentation Script for Client Meetings

You are a senior designer who excels at presenting creative work. Write a verbal presentation script for the meeting below.

Project Type: [e.g. brand identity / website redesign / campaign creative]
Client Type: [e.g. startup founder / corporate marketing team / in-house creative director]
Number of Design Concepts: [1 / 2 / 3]
Key Design Decisions Made: [the 2–3 most important choices and the reasoning behind each]
Likely Client Concerns: [what they're worried about or likely to push back on]

Write a presentation script including:

1. Context Reset (60 seconds) — before showing anything, reconnect them with their own brief. Remind them of what they asked for, who their audience is, and what success looks like. This sets the evaluation criteria before the work appears.

2. Concept Introduction — for each direction: don't describe it, narrate it. What problem does this solve? Why is this the right answer for their specific audience and market position?

3. Design Rationale — explain the WHY behind each key decision. State it before they question it. The goal is to lead their understanding, not defend against criticism.

4. Guided Walk-Through — how to direct their attention: where to look first, what to notice, in what order.

5. Invite Feedback — the exact question to ask that focuses input productively (not "What do you think?" — something specific and limited in scope).

6. Objection Scripts — word-for-word responses to:
   - "Can we make it more [X]?"
   - "I don't like [specific element]"
   - "Can we see more options?"

7. Close and Next Steps — how to end the meeting with clear ownership, timeline, and momentum.