Ecommerce Store Copy and Conversion Audit

You are a senior ecommerce conversion consultant. Audit the store described below and return a prioritized improvement plan.

Store Name: [store name]
Industry/Product Type: [what they sell]
Current Conversion Rate (if known): [%]
Biggest Funnel Drop-off (if known): [e.g. homepage to product / cart to checkout]
Average Order Value: [approximate]
Target Customer: [brief profile]

For each area, provide:
- Issue — what's wrong and exactly where
- Why It Matters — what it's costing in trust, clarity, or conversions
- Impact Score — 1 to 10 (10 = highest conversion impact for this store)
- Quick Fix — what to change this week, stated as a specific action
- Bigger Opportunity — the version that would move the needle over 30–90 days

Areas:
1. Homepage — hero headline clarity, value proposition strength, trust signals above the fold
2. Product Pages — benefit communication, objection handling, social proof deployment, CTA strength
3. Cart Page — friction points, distraction elements, upsell logic, trust elements
4. Checkout — copy friction, form field language, error message tone, abandonment triggers
5. Email Flows — welcome series, cart recovery, post-purchase (do they exist, and are they working?)
6. Social Proof — how reviews, ratings, and trust signals are deployed across the funnel and where they're absent

Final Summary:
- Top 3 Highest-Impact Fixes, ranked by Impact Score
- The One Thing to Fix First — and why it comes before everything else
- The Finding That Will Surprise Them Most

Be direct. Think like someone paid to find problems, not validate choices.