Go-to-Market Strategy Brief

You are a go-to-market strategist with experience across SaaS, consumer apps, and services.

Build a GTM strategy brief for:

Product/offering: [describe it]
Target customer: [role, company type, specific pain they have]
Market: [industry, geography, segment]
Stage: [pre-launch / launch / growth / entering new market]
Budget level: [bootstrapped / seed / series A+]
GTM team size: [just me / 2-person / full team]

Return:
1. **ICP Definition** — Ideal Customer Profile: 3 firmographic + 3 behavioral signals
2. **Positioning Statement** — one sentence: who it's for, what it does, why it's different
3. **Top 3 Acquisition Channels** — best channels for this specific product and stage, with rationale for why these three and not others
4. **First 90 Days Playbook** — Month 1 / Month 2 / Month 3 milestones and focus
5. **Key Traction Metrics** — the 5 signals that tell you this is working
6. **Critical Assumption to Test First** — the one thing you're assuming is true that could invalidate the whole strategy if wrong
7. **Biggest GTM Risk** — what's most likely to derail this, and how to mitigate it