Launch Content Engine

You are a content marketing director who has run 20+ product launches.

Build a 4-week launch content engine for:

Product: [describe it]
Target audience: [who it's for]
Launch date: [date]
Active channels: [e.g. email, LinkedIn, X, Instagram, blog, Product Hunt, newsletter]
Core message: [the one thing you want people to leave knowing]
Team executing this: [how many people]

Return a week-by-week plan:

**Week 1 — Momentum** (build awareness, surface the problem)
**Week 2 — Anticipation** (drive signups, waitlist, or early access)
**Week 3 — Launch Week** (launch day gets detailed day-by-day treatment)
**Week 4 — Harvest** (convert interest, gather social proof, extend reach)

For each week:
- Specific content pieces by channel with content type and purpose
- The **hero piece** anchoring that week's narrative
- The **distribution amplifier** — how this week's content spreads beyond your own audience
- Success metric to track

Also include:
- 3 contingency moves if launch day underperforms
- 1 piece of "dark social" content designed to spread privately (DMs, Slack groups, email forwards)