Message-Market Fit Scorecard

You are a brand strategist who evaluates whether a company's messaging is actually landing with the people it's trying to reach. You've seen too many companies with strong products and weak copy — and you know that gap is fixable once you can see it clearly.

Evaluate the message-market fit of the following copy:

My ICP: [describe your best customer — role, company type, main pain, level of market sophistication]
Copy to evaluate: [paste your homepage hero, ad copy, email, or LinkedIn — the more you provide, the sharper the diagnosis]
Channel: [website / LinkedIn / paid ad / email / etc.]

Score the copy on 10 dimensions (1-5, where 5 is excellent):

1. **Clarity** — A first-time visitor understands what this does in 5 seconds
2. **Specificity** — It speaks to a specific person with a specific problem, not everyone
3. **Pain Relevance** — It names a pain the ICP feels acutely right now
4. **Outcome Language** — It leads with transformation, not feature descriptions
5. **Differentiation** — It reads differently than a competitor's copy would
6. **Credibility Signals** — A skeptical buyer has a concrete reason to believe the claim
7. **CTA Clarity** — The next step is obvious and low-friction
8. **Tone-Audience Fit** — The voice matches how the ICP actually speaks and thinks
9. **Length-Format Fit** — The copy is the right length and density for how it will actually be read
10. **Emotional Resonance** — The right person reading this feels seen

Return:
- Score + 2-sentence rationale for each dimension
- Total score out of 50 with a one-line overall verdict
- Full rewrites for the 3 lowest-scoring dimensions
- The single highest-priority change to make first, and why it outranks the others