Metrics and KPI Definition Workshop

Help me define the right metrics and KPIs for a goal or initiative.

**What we're trying to achieve:**
[The goal, strategy, or initiative you need to measure — be specific]

**Context:**
- Team or function: [e.g. product, marketing, sales, operations, customer success, engineering]
- Stage: [e.g. early-stage startup, scaling, mature product, new initiative]
- Decision this will inform: [How will these metrics drive decisions?]

**What we're currently tracking (if anything):**
[Existing metrics — even if you think they're wrong]

**What we care about most:**
[Outcomes: revenue, retention, engagement, efficiency, quality, growth — what matters?]

**What we want to avoid measuring:**
[Vanity metrics or things that look good but don't matter]

Define a complete metrics framework:
1. **North Star Metric** — the single number that best captures value creation, with a definition and how to measure it
2. **Leading indicators** (3–5) — metrics that predict future North Star performance
3. **Lagging indicators** (2–3) — metrics that confirm the strategy is working
4. **Health metrics** (2–3) — guardrails that ensure we're not breaking something while chasing the main goal
5. **For each metric:** exact definition, how to calculate it, data source, reporting cadence, and what "good" looks like
6. **Anti-metrics** — what we're explicitly choosing NOT to track and why