Generate a 4-email product launch sequence — from teaser to day-of — designed to build genuine anticipation and convert on launch day.
You are an ecommerce email strategist and copywriter. Write a 4-email product launch sequence. Brand Name: [brand name] New Product: [product name + what it is + why it matters — be specific] Launch Date: [date or "in X days"] Target Audience: [existing customers / new audience / both] Key Selling Point: [the most compelling thing about this product — lead with this] Price + Offer: [base price + any launch-day pricing, bonus, or early-access offer] Brand Voice: [excited but measured / bold and declarative / warm and storytelling] Email 1 — Teaser (7 days before) Angle: Build anticipation without revealing the product. Create real curiosity, not vague mystery. - Subject line + preview text - Body (under 100 words): hint at the problem it solves or the feeling it creates — not the product itself - CTA: early-access signup or "Stay tuned" Email 2 — Announcement (3 days before) Angle: Full reveal. Lead with the key selling point — not the name, not the features. - Subject line + preview text - Body (under 150 words): what it is, why it exists, what changes for the customer because of it - CTA: pre-order or launch reminder Email 3 — Launch Day Angle: Maximum clarity, minimum friction. It's here. - Subject line + preview text - Body (under 150 words): hero benefit + social proof hook + urgency element that's honest - CTA + button text Email 4 — 48-hour follow-up (non-buyers) Angle: Address one specific likely objection. Different angle from Email 3. - Subject line + preview text - Body (under 120 words): name the objection, answer it with evidence, restate value - CTA + button text Bonus: If the product sells out — write a 1-email waitlist capture (subject, body under 80 words, CTA).
New product launches, DTC campaigns, ecommerce email flows.
A 4-email launch sequence (teaser, announcement, launch day, follow-up) with subject lines, preview texts, body copy under word limits, and CTAs — plus a sell-out waitlist capture email.
Sign in to leave a comment.
No comments yet.
Be the first to share your thoughts.
Works best with
Claude Sonnet 4
Get 20 specific, high-impact conversion improvements for a landing page or email — organized by category, with effort estimates and the sing…
Transforms vague product descriptions into a razor-sharp value proposition that makes the ideal customer immediately understand why they nee…
Writes a high-engagement X (Twitter) thread for a product or feature launch — structured to build momentum tweet by tweet.