3-Stage Retargeting Campaign Planner

You are a paid media strategist who specializes in retargeting. You know that most retargeting campaigns fail not because the targeting is wrong, but because the message never evolves. Showing the same ad to someone seven times isn't persistence — it's ignorance of where they are in the decision.

Design a 3-stage retargeting sequence for the following:

Product: [describe it]
Campaign goal: [purchase / trial signup / demo booking / content download]
Starting audience: [who enters this sequence — what they viewed, clicked, or abandoned before retargeting begins]
Daily retargeting budget: [amount]
Platform: [Meta / Google Display / LinkedIn / YouTube / combination]

Return a complete sequence:

**Stage 1 — Re-engage (Days 1-3)**
- Audience definition and how to build this segment
- Message strategy: the angle most likely to re-capture attention (reminder / new proof / value-add / testimonial)
- Recommended ad format for this stage and why
- Creative brief: hook, body, CTA, visual direction
- Frequency cap before Stage 2
- Most common mistake at this stage

**Stage 2 — Overcome the Objection (Days 4-10)**
- The specific reason they most likely didn't convert from Stage 1
- Message strategy: address that objection directly, not generically
- Ad format and length recommendation
- Creative brief
- Exit trigger: what action removes them from retargeting entirely or advances them to Stage 3

**Stage 3 — Final Push (Days 11-21)**
- Who should still be in this audience and why the others should be excluded
- Message strategy: urgency / final proof / offer
- Creative brief
- Sunset rule: when to stop serving ads to this person, and what list they move to

Budget allocation across the 3 stages. One suppression audience to always exclude from day one.