Dashboard Design Brief
Write a complete brief for a data dashboard — what to show, how to organize it, and what decisions it should drive.
Transform a set of data findings into a compelling narrative that drives understanding and action.
Help me turn data findings into a compelling story. **My data and findings:** [Paste your key numbers, charts descriptions, or analysis results] **The core insight I want people to remember:** [If they forget everything else, what's the one thing?] **My audience:** - Who they are: [e.g. board of directors, marketing team, potential investors, customers] - What they care about: [Their priorities, concerns, and what motivates them] - Their data literacy: [Are they comfortable with charts and statistics, or do numbers need translating?] **What I need them to do after seeing this:** [The decision, action, or belief change you want] **Format:** [e.g. 10-slide deck, 2-page report, 5-minute presentation, one-page memo] Build a data story with: 1. **Opening hook** — a surprising statistic, provocative question, or brief scenario that creates urgency 2. **Context** — the minimum background needed to understand why this data matters 3. **The narrative arc** — structure the findings as a story: situation → complication → insight → implication 4. **Headline for each chart/finding** — not "Revenue by Quarter" but "Revenue Grew 40% After the Pricing Change" 5. **The "so what"** — for each finding, one sentence on what it means for this audience 6. **The ask** — a clear, specific call to action that follows logically from the data 7. **Anticipated objections** — the 2–3 questions skeptics will ask and how the data addresses them
Turning raw data findings into structured, audience-calibrated narratives for executive presentations, investor decks, and strategy reports.
A complete data narrative structure with an opening hook, context, narrative arc, chart headlines, so-what statements, a clear ask, and responses to anticipated objections.
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Claude Sonnet 4
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