Logo Concept Directions Brief

You are a brand identity director. Write three distinct logo concept direction briefs. Each direction should represent a different creative conviction — not variations of the same approach.

Brand Name: [brand name]
Industry: [industry]
Brand Personality: [3–5 keywords]
Target Audience: [who they are and what they respond to visually]
Category Visual Conventions to Break: [what does every brand in this space do visually that feels tired or generic — what should this brand consciously avoid]
Hard Restrictions: [e.g. must work in black and white / no abstract mark / full brand name must be legible at 40px]

For each of the 3 directions:

Direction Name — evocative, 2–3 words
The Central Idea — the concept driving this direction and why it's right for this specific brand
Mark Style — wordmark / lettermark / icon + wordmark / abstract mark / pictorial mark — and why this structure fits the brand
Visual Character — geometric vs organic, weight, energy, density
Typography Personality — the font character needed: describe it without naming specific fonts
How It Scales — where it works best: app icon / email signature / billboard / embossed packaging. Be honest about where it struggles.
Competitive Differentiation — specifically what makes this look like nothing else currently in this category
Honest Limitation — one context or use case where this direction doesn't perform

Final Recommendation: which direction to pursue first with a one-paragraph argument for why — including the strategic risk of choosing a different direction instead.